Privacy policy
Last updated: 9 November 2026
Who we are
Dylan Bains trading as BrainDance Dashboards (“BrainDance”, “we”, “us”) builds custom dashboards for individuals, investors and small businesses in the United Kingdom. We are the data controller for personal data collected through this website. Contact: braindancedashboards@gmail.com.
What we collect
| Data | Why | Lawful basis |
|---|---|---|
| Name, business name, email, phone, message (enquiry form, email, booking) | To reply to your enquiry and arrange a call | Legitimate interests / steps before a contract |
| Questionnaire answers (blueprint builder) | To scope your dashboard and prepare a quote | Steps before a contract |
| Booking details (via our booking provider) | To schedule your free call | Steps before a contract |
| Payment confirmations (via Stripe) | To record deposits and balances | Contract; legal obligation (accounting records) |
| Name, email, rating and review text (review form) | To confirm a review is genuine and, with your permission, publish it with the name you chose. Your email is never published | Consent |
| Business data you give us to build your dashboard | To build, test and update your dashboard. Kept confidential on our own physical, local servers (never in the cloud) and deleted once testing and updates are complete. Your live dashboard runs on your own device | Contract |
| Anonymous, aggregated website statistics | To understand which pages are useful | Legitimate interests |
We do not sell personal data, and we don't use it for advertising.
Your dashboard data
When we build a dashboard for you, you remain the controller of your business data and we act as your processor. We process it only to provide the service you've asked for. Each client's data is stored separately from every other client's. Passwords are stored only as secure hashes, and data is encrypted in transit. A data processing agreement is included in our terms.
Who we share data with
- Stripe: payment processing. Stripe handles card details directly; we never see or store them.
- Google (Gmail): our business email inbox, where enquiries and form submissions arrive.
- Our form provider [Web3Forms / Formspree]: delivers enquiry messages to our inbox.
- Our booking provider [Cal.com / Calendly]: schedules calls.
- Cloudflare: website hosting, security and cookieless analytics.
Some of these providers may process data outside the UK. Where they do, they use approved safeguards such as the UK International Data Transfer Addendum.
How long we keep it
Enquiries that don't lead to work: 12 months, then deleted. Client records and invoices: 6 years after the end of the tax year, as HMRC requires. Dashboard data: for as long as you use the service, then returned to you or deleted within 30 days of the contract ending.
Your rights
Under UK GDPR you can ask to access, correct, delete, restrict or move your data, and object to how we use it. Contact us (braindancedashboards@gmail.com) and we'll respond within one month. You can also complain to the Information Commissioner's Office at ico.org.uk.
Marketing
We'll only send you marketing emails if you've agreed to receive them, and every email has a one-click unsubscribe.
Changes
If we change this policy we'll update the date at the top of this page.